Any personal data you give us will be used to send a brochure, fulfil an enquiry or make a booking with a hotel or send you appropriate marketing offers. It will then be stored securely on our database for a reasonable period of time. We promise to only send you relevant and timely marketing communications and we will give you the opportunity to decline to receive some or all of these communications every time we send them. Please see below for more information and if you wish you can Opt-out here to receiving further communications. Please allow us up to one month to process all data regarding your opt out.

Best Western Hotels - controller of your personal data

For the purposes of the Data Protection Act 1998, we Interchange and Consort Hotels Limited trading as Best Western Hotels Great Britain are a data controller. In order to process your booking or brochure request we need to collect certain personal details from you. These details will include, where applicable, your name and contact details and those of party members, credit/ debit card or other payment details and special requirements such as those relating to any disability or medical condition which may effect your chosen arrangements and any dietary restrictions which may disclose your religious beliefs.

Storage of your personal data

All customer data captured via the booking process belongs to Best Western GB. Best Western GB would also like to store and use your personal details for future marketing purposes (for example, sending you a brochure or details of a promotion). All details you give us in connection with your booking will be kept but we will use only names and contact details for marketing purposes (unless you have asked us not to).

We use a data services company to analyse data on our behalf, in order for us to tailor future marketing campaigns effectively. Any companies we use are registered under the Data Protection Act. We only provide any such companies with the personal details relating to our clients, which they require in order to deliver the service back to us. They are prohibited from using that information for any other purpose. We will ensure that anyone to whom we pass your details for this reason agrees to treat it with the same level of protection we are obliged to provide.

In the event that we are subject to a change of ownership or corporate structure, we may need to disclose your personal data to persons who need to know in order for the transaction to proceed.

Using our website

You can visit our website without telling us who you are or revealing any information about yourself. We measure and analyse non-identifying, aggregate usage data in order to administer the site, and to constantly improve the quality of our service and site performance.

We may use the personal information you provide, or which we collect via this website, for the purpose of providing more relevant content to you.

We also work with third parties to evaluate the effectiveness of our advertising and promotions on other websites.

Privacy Policy - L&F Jones Holdings T/A Best Western Plus Centurion Hotel
This privacy policy explains how we use any personal information we collect about you when you purchase/enquire about our products/services or register on our websites.

About us:
Since we have your details, it only seems fair for you to have ours. L & F Jones Holdings Ltd (T/A Best Western Centurion Hotel) is a company incorporated in England and our company number is 01285219.  We are a data controller registered with the Information Commissioner. Basically, we make sure to tell all concerned about the information we have. Honesty is the best policy, after all.

When do we collect information about you?
We collect information about you when you register with us, sign a trade account application form, place an order for products/services or apply for a job. We may, from time to time, collect information about you when you voluntarily complete customer surveys, provide feedback and participate in marketing competitions or other campaigns. Website usage information is collected using cookies.

How will we use the information about you?
We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. We use your information collected from our websites, enquiries and account holders to personalise your repeat orders and to maintain the on-going service we provide to you. We also collect and hold your information in order to keep you updated about any changes to our service/products, products/services you may be interested in and events you may like to attend. We will not share your information with third-parties, unless obliged to by law. In processing your order, we may send your details to, and also use information, from credit reference agencies and fraud prevention agencies. We will only retain your information as long as there is a valid commercial reason to do so and you have not opted out or for taxation/statutory time limits.

We would like to send you information about products and services of ours and other companies in our network which may be of interest to you. If you have consented to receiving marketing by signing up to our products and/or services, you may “opt-out” at a later date by contacting us or choosing the opt-out option in marketing communications. You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes please click here

Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to The Data Protection Officer, L & F Jones Holdings Ltd, Charlton Lane, Midsomer Norton, BA3 4SB. We want to ensure your personal information is accurate and up to date, if you feel your information is inaccurate and not up to date please contact us. It is your responsibility to keep us updated of any changes to your details.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use on our websites and to compile statistical reports on website activity. For further information on cookies and how they are used please visit or Please be advised, you can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Third-parties/Other websites
Our websites may contain links to other websites. Any other links to external websites will not fall under our privacy policy and you should read their own privacy policies.

Other third-parties who provide services to assist us in running our business may have access to your information purely for the purposes of performing their duties. This would include IT service providers, auditors, solicitors etc. We have contracts with these organisations to ensure that data is only used for the purpose of that engagement and not shared, without ours and your expressed permission.

Changes to our privacy policy
We keep our privacy policy under regular review and updates will be published on our website.

Feel free to contact us at:
The Data Protection Officer L & F Jones Holdings Ltd. Charlton Lane, Midsomer Norton, BA3 4SB